“He’s talking about the power of desire in our minds, and how our culture conditions us to believe that the more pleasant experiences we have — sex, the movies, food, shopping trips, etc. — the happier we’ll be. He reads out some advertising slogans he’s collected over the years.
‘Instant gratification just got faster. Shop Vogue-dot.com.’
Everyone laughs.
‘Another slogan says, ‘I don’t let anything stand in the way of my pleasure.’
‘The best one of all,’ he says, pausing for effect, in a wait-for-it kind of way, chuckling to himself as he lets our curiosity build.
‘To be one with everything … you need one of everything.’”
— Dan Harris, Ten Percent Happier
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