“ ‘So you’re telling me that I can’t multitask?’ I asked as we sat down for an interview.
“ ‘It’s not me telling you,’ she said. ‘It’s neuroscience that would say that our capacity to multitask is virtually nonexistent. Multitasking is a computer-derived term. We have one processor. We can’t do it.’
“ ‘I think that when I’m sitting at my desk feverishly doing several things at once that I’m being clever and efficient, but you’re saying I’m actually wasting my time?’
“ ‘Yes, because when you’re moving from this project to this project, your mind flits back to the original project, and it can’t pick up where it left off. So it has to take a few steps back and then ramp up again, and that’s where the productivity loss is.’
“This problem was, of course, exacerbated in the age of what had been dubbed the ‘info-blitzkrieg,’ where it took superhuman strength to ignore the siren call of the latest tweet, or the blinking red light on the Blackberry. Scientists had even come up with a term for this condition: ‘continual partial attention.’”
— Dan Harris, Ten Percent Happier
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