Tuesday, July 23, 2013

This Happy Brand


When I taught remedial English in the East End, I had my students compose their own best- and worst-case scenarios for ten years later. The nightmares were fabulous: lush with fantastic fears, hilarious with misadventure. The pipedreams were all the same: a string of products and brand names. They read like mail-order catalogs. My students’ visions of the Good Life were so vapid and depressing that you could have got the two assignments confused.
­— Lionel Shriver in her novel “The New Republic”

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