I admit it.
While standing in the supermarket
checkout line the other day, I squandered five bucks on a small PreventionGuide
booklet called “The Mindfulness Manual.” It’s full of tiny articles with titles
like “Clear Your Mind,” “Boost Your Joy” and “Put Down Your Phone.”
Okay as far as it goes, but
mostly the kind of simple-minded stuff you find in the cheaper women’s
magazines — a lot of it about as mindful as a casserole recipe. Mallika Chopra
wrote the “Find Your Purpose” squib, so I guess she’s gone into her family’s
guru business.
The continuing ham-handed corporate
attempts to monetize mindfulness interest me, because they show both how
powerful the concept is and what a buzzword it’s become.
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