The company that became Archie
Comics, MLJ, has often anticipated the popularity of superheroes while being unable
to fully exploit that knowledge.
In November 1940, the publisher
introduced the first flag-draped patriotic superhero, the Shield, but that
concept would get knocked out of the ballpark 14 months later at what would
become Marvel Comics.
From 1939 into the late 1940s, MLJ
published dozens of mostly low-powered, surprisingly gory superheroes, with one
of them — the Black Hood — branching out into radio drama and pulp magazines.
As the Golden Age superheroes
vanished, Archie Andrews paid the bills. But just as the Silver Age superheroes
were becoming popular in 1959, the publisher tried again with the Shield, a Superman-ish
reboot by Jack Kirby that ran afoul of DC Comics’ lawyers and disappeared after
two issues of the oddly titled The Double
Life of Private Strong.
Kirby’s second MLJ creation
headlined The Adventures of the Fly, which
ran for 30 issues until October 1964 and guest-starred the Black Hood and the
Shield. The insect-powered hero with a magic ring inspired an animal-powered
hero with a magic belt in The Adventures
of the Jaguar.
Within a year, the Fly had returned
as Fly-Man, gaining the advantage of additional powers like the ability to
expand to giant size along with the burden of some heavy-handed “humorous”
writing.
The renamed “Mighty Comics” could
never quite fan away the smell of flop sweat, with the cheeky voice-over
narrator’s attempts to mimic Stan Lee’s confidence coming across more as
desperation.
The fact that the Fly’s nom de guerre was changed to Fly-Man in
May 1965, months before the Batman TV show premiered in January 1966,
demonstrates that the name change wasn’t inspired by Batman or Superman, but by
that newly popular hyphenated hero, Spider-Man.
Almost all the company’s old Golden
Age superheroes were revived before the Mighty Comics line died along with the
Batman boom in 1967.
The only character I found really
interesting was the Web, a criminology professor who’d left his heroic days
behind in the 1940s. Marrying one of his students, John Raymond saddled himself
with a nagging wife and mother-in-law who forbid him to do anything silly like
fight crime in tights. He began to sneak around behind their backs to do just
that, nursing some unexpected aches and pains in his middle-aged muscles.
As a metaphor for lost dreams, for
the exuberant illusions of youth fading into the disappointing limitations of age,
the character had a certain poignant appeal.
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