ANNOUNCER: Ladies
and Gentlemen. The Network News Hour! With Sybil the Soothsayer, Jim Webbing
and his It’s-the-Emmes-Truth Department, Miss Mata Hari and her Skeletons in
the Closets, and tonight, another segment of Vox Populi, and starring…
MUSIC: A FLOURISH
OF DRUMS.
ANNOUNCER:… the mad
prophet of the airwaves, Howard Beale!
— Paddy Chayefsky’s
Network (1976)
By Dan Hagen
I tuned in to the
Weather Channel one morning just in time to catch the end of a rather odd news
report about something they called a “Kim Kardashian.”
I figured it must
be some kind of tropical depression.
In fact, of course,
it’s a topical depression, and it’s a symptom of a kind of national cultural
depression.
“Celebrity news” is
just something to keep all those little American citizen-frogs distracted,
docile and drowsy as the heat in their pot continues to head up toward the
boiling point. Now, on television anyway, news pretty much IS marketing and/or
propaganda, and almost nothing more.
Why else would we
be subjected to endless stories about worthless, brand-name slut-puppy
heiresses and playboys?
The economists
have a handy concept called “opportunity cost.” When you invest your resources,
the opportunity cost of that deal is the benefits you would have derived from
whatever else you might have done with those resources.
Obviously,
celebrity slut news has a considerable opportunity cost for the consumer.
Celebrity news offers no practical benefit to the person viewing it, and chews
up his time and attention.
But for the media
corporations that so eagerly provide it, the opportunity cost is on the other
foot. Not only is celebrity news cheap to cover (compared to $1 million or so
it costs to send a reporter to Afghanistan for a year, for example), but its
intellectual opportunity cost is a plus, too. When Americans are lulled into
thinking about celebrities who have no possible impact on their actual fate,
they are NOT thinking about the national issues that DO have a considerable
impact on their lives. And many corporations prefer it that way. Celebrity
reporting is a deliberate way to burn up the media oxygen so that little ACTUAL
news is covered. Real news incommodes corporations.
Also, vapid media
celebrityhood reinforces the corporate-right wing meme that you don't need any
of that expensive education, health care or Social Security. Just be extremely
rich instead. Must be a common state, since TV is lousy with rich people.
“In media today, even among journalists who
entered the field for the noblest of reasons, there is an internalized bias to
simply shy away from controversial journalism that might enmesh a media firm in
a battle with powerful corporations or government agencies,” wrote Bob
McChesney and John Nichols in Our Media.
Not Theirs.
“(R)elatively vast
resources are deployed for news pitched at a narrow business class, and suited
to their needs and prejudices; such news has come to dominate newspapers,
specialty magazines, and cable television. Likewise, news for the masses
increasingly consists of stories about celebrities, royal families, athletes,
natural disasters, plane crashes, and train wrecks. Political coverage is
limited to regurgitating what some politician says.”
The corporate media
has demonstrated that it is perfectly willing to peddle us poison and label it
lemonade.
I recall when Bush
slipped during a press conference and announced that it was “scripted.” The
White House altered the transcript to say “unscripted.” Now, tell me, why would
anyone announce that a press conference was “unscripted?”
That's when I
finally admitted that the once-heroic American press had become a hopelessly
corrupted collection of corporate propagandists.
The business shows
are there to peddle junk to patsies, right up to the point where Wall Street
derivative fraud tanks the market, and the news shows are there to sell
terrorist scares and phony military “victories” to patsies — all in the time
left between ads for bankruptcy services, “structured settlement” thieves and
pills to rescue your poor, lost erection.
Apparently people
fleeced and impoverished by unregulated Wall Street crooks have a hard time
having a hard time.
Working in concert,
the corporate media manipulators can make anything seem to happen, or unhappen.
Remember, we went to war to stop weapons that didn't exist. Howard Dean, the
most liberal candidate, was kicked out of the race for the ludicrous reason
that he supposedly made a funny noise at a screaming rally.
The right wingers even
found, to their amazement, that — thanks to their corporate media echo chamber
— they were capable of selling even a C-student, combat-dodging serial business
failure who is an idiot as presidential material. So now they think they can
palm any old winking, lying, phony creep off on the American people — Trump,
Palin, Bachmann, Huckabee, Mittens Romneycare, anybody. And maybe they can.
After all, during
the 2008 election, thanks to a relentless GOP propaganda campaign aimed at
know-nothings, craven and wretched reporting by the corporate media and the
general willful, thundering stupidity of the American public, what we were
offered as "issues" were such topics as Hillary Clinton's capacity to
sob, Barack Obama's middle name, the fear of his “secret Muslim religion,” whether
he and his wife indulge in “terrorist fist bumps,” and his bowling score.
This was what the voters
in this country allegedly wanted to discuss while deregulated financial fraud
collapsed the world economy.
Even the so-called
critics of the corporate media are often shills for it. CNN’s Howard Kurtz, for
example, has been VERY good at his chosen mission, which is to attack the news
media on the rare occasions when it actually does its job of informing the
public. Remember how he got an attack of the vapors when Rolling Stone DARED to
report Gen. Stanley McChrystal’s remarks when, in front of a reporter, he
insulted his commander in chief?
In any sane
society, the relevant, important truth about the conduct of a war is called “the
news.”
For all their
influence, though, the corporate media can still be blindsided. The Occupy
movement — something new — caught the corporate media off guard last year, and
they had to cover it if only to sow seeds of suspicion about it.
They’ve gotten
their marching orders since, and are determinedly ignoring the Occupy revival
this spring. And this is the same bunch that provided any lame gathering of
40-odd Tea Baggers with breathless national coverage.
It’s a quite a trick.
The corporate media can make the American left simply disappear, with a puff of
back-room smoke and the sound of Howard Dean making a funny noise.
And where, for
example, is the serious coverage of the continuing Japanese nuclear disaster? The
anti-nuclear implications frightened America’s corporatecontrolled propaganda
media. Hence the tranquilizer gas they sprayed at us.
American
corporations are interested only in centralized power that can be delivered
over lines to return a constant stream of greenbacks to them. Any alternative
must be mocked, questioned and finally buried in media silence. Any permanent,
obvious, deadly consequences to people and the planet must be waved away by
Sunday morning talk-show gasbags as being irrelevant to what they call a
“grown-up conversation.”
The events of the
last decade illustrate the fact that the purpose of the corporate “news media”
is often not to publish the truth, but A) to see to it that the truth isn’t
published or B) to distract the public with puerile trivia if the truth does
somehow slip out.
My guess is that we
could see blood flowing through the streets of our cities and still watch the
corporate news media desperately crank up the volume on the latest celebrity
gossip story. Their job is to keep the news hidden, keep the news confused,
keep the news brief — to do anything they can do to avoid fully reporting it
until it’s too late for the people watching to do anything about it.
The corporate media
must pretend, dance a little dance for the fools, to make sure they don't find
out what's been done to them, and by whom.