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Dr. Solar tried superheroics without a costume in 1963... |
In the comics, particularly those with relatively crude art, the costumes served to easily identify and dramatically focus attention on the protagonists. But that function is served, in movies and television, by the looks, manners and stage presence of the stars, so garish costumes are superfluous.
Superhero costumes were probably
not quite as odd-looking in the 1930s as they are today.
After all, American audiences were
accustomed to seeing bold colors, capes and tights that emphasized the
breathtaking bodies of men and women who could perform astonishing physical
feats that even defied gravity. They were circus performers, acrobats and
trapeze artists, and their garments must have seemed a natural fit for
fast-moving four-color individuals like Flash Gordon and Superman.
But circuses have faded even as
superheroes have flourished, and nobody dresses like that anymore. And that
makes costumes problematic when popular characters are transferred to the
screen.
In the 1930s, the superhero
costume wasn’t quite the fetish it became. Superman, for example, would go into
action without it when he had to in his early comic book exploits. Oddly, he
did wear the costume in his radio adventures, even though he took care that no
one could see him acting as Superman for the first few years of his show.
But the costume convention took a
firm hold of the popular imagination during the 1940s and 1950s. Stan Lee and
Jack Kirby tried to defy it in the fresh approach they took to their 1961 title
The Fantastic Four, only to find that
the readers demanded costumes. And by the third issue, they got them. Gold Key
tried the same thing in 1963 with their Dr.
Solar, the Man of the Atom, holding out until the fifth issue before giving
their nuclear-powered hero a costume, mask and dual identity.
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...But found that he finally had to surrender to comic book convention |
In the comics, particularly those
with relatively crude art, the costumes served to easily identify and
dramatically focus attention on the protagonists. But that function is served,
in movies and television, by the looks, manners and stage presence of the
stars, so garish costumes are superfluous. And also, talented comic book
artists can cast costumes in the light of thrilling, flowing romanticism, but
on TV and in movies, real people have to wear the things.
TV, in particular, is a medium
comfortable with the mundane, and not so comfortable with the outlandish. TV’s Superman had a costume in the 1950s, but
that was clearly a children’s show. The costumes in 1966’s hit Batman TV show only helped to emphasize
how campy and absurd the whole idea of superheroes was, and that parody element
was echoed in the superhero sitcoms Captain
Nice and Mr. Terrific in 1967.
The one show that tried to take costumed heroes seriously, 1967’s Green Hornet, only lasted one season.
And it wasn’t that TV audiences of
the era didn’t care for superheroes — they proved that by making hits of the
non-costumed Six Million Dollar Man
in 1974 and its spinoff The Bionic Woman in
1976.
Lynda Carter was successful as the
flag-costumed Wonder Woman in 1975 in
part because her show initially had a nostalgia angle, pitting her against
Nazis in World War II. And The Incredible
Hulk was well received in 1978, but didn’t have a costume, just green skin.
The companion series Spider-Man
featured a costumed hero and failed in 1977, in part because it was so poorly
executed.
Producer Stephen Cannell had a hit
with a costumed superhero in The Greatest
American Hero in 1981, and he managed it by being clever in his approach.
Cannell required from the beginning that the hero’s super powers would be
contained in his caped alien costume. So he’d have to wear it, and could still
play against it.
Then came 1990’s The Flash, a costumed superhero who
lasted only a season. Then 1993’s successful Lois & Clark, which deemphasized the costumed hero even in its title.
Then 1997’s Buffy the Vampire Slayer,
who needed no costume. Then 2001’s Smallville,
which gave us Superman without a
costume (and became the longest-running Superman TV series). And then 2014’s Gotham, which gave us Batman’s world without Batman, kind of the ultimate
cheeky TV move, I’d say.
The costumed superhero has been
successfully revived on TV with Arrow,
The Flash and Supergirl. In 2015, Marvel’s
Daredevil redeemed the costumed superhero on TV, even though the character’s
full costume is seen only at the end of the first season. And now we have Marvel’s Jessica Jones, which astutely
uses the costume as a metaphor. The super-powered heroine —
alliteratively named as a wink at all the Bruce Banners, Clark Kents, Billy
Batsons, Peter Parkers and Sue Storms out there — is presented as once having
tried to be a costumed hero, or its equivalent. But Jessica, whom I like to
call Supergoth, learned the hard way that her world is too dark and cheerless
for fancy dress.