James Bond Meets Synchronicity

James Bond encounters synchronicity in Ian Fleming’s novel Moonraker:

“Startled at the great crimson words, Bond pulled in to the curb, got out of the car and crossed to the other side of the street to get a better view of the big skysign.

“Ah! That was it. Some of the letters had been hidden by a neighbouring building. It was only one of those Shell advertisements. ‘SUMMER SHELL is HERE’ was what it said.

“Bond smiled to himself and walked back to his car and drove on.

“When he had first seen the sign, half-hidden by the building, great crimson letters across the evening sky had flashed a different message.

“They had said: ‘HELL is HERE… HELL is HERE… HELL is HERE.’”

What Bond didn’t know was that Sir Hugo Drax was at that moment preparing the clandestine launch of a nuclear missile at London.